SEO Site Audit Report
Perform a complete technical and on-page SEO audit for an e-commerce website using Semrush.
Deliverable: PDF SEO Audit & Action Plan
Meta Ads Campaign Setup
Design a full Meta Ads campaign strategy featuring audience targeting, budget allocation, and ad copy.
Deliverable: Meta Campaign Brief & Ad Creatives
Google Search PPC Campaign
Structure a Google Search Ads campaign including negative keywords, match types, and ad extensions.
Deliverable: Google Ads Structure Document
High-Converting Funnel Page
Construct a lead magnet landing page copy and visual layout designed to maximize email signup conversions.
Deliverable: Landing Page Wireframe & Copy
Social Media Content Plan
Develop a 30-day social media content calendar featuring video Reel scripts and graphics templates.
Deliverable: 30-Day Content Calendar & Scripts
Email Marketing Automation
Build a 5-part automated email welcome sequence in Mailchimp designed to convert leads into paid customers.
Deliverable: Automated Email Sequence
GA4 Custom Analytics Report
Configure custom conversion event tracking and exploration funnels in Google Analytics 4 (GA4).
Deliverable: GA4 Dashboard Setup & Export
Capstone Growth Strategy
Assemble an end-to-end 360° growth marketing campaign deck for scaling a brand's online revenue.
Deliverable: Full Growth Strategy Deck